This advertisement is one example of having syntactical guidelines in relation to the work and to the user. This advertisement features the new ipod to the users and it has good syntactical guidelines due to the appealing attraction of the advertisement to target users. This is one way an owner can picture themselves having an ipod and how it may look to others. The overall basic structure character of the advertisement is relating to the targeted user. The advertisement shows sharpening by having the character in the middle as the center of attention and also the ipod as well. The color helps the attraction of the viewer because of the two contrasting colors that can catch a person's attention. It also defines the contours of the person and also the borders of the orange background. The viewer will be able to locate the ipod right away due to the stress of the white color against two dark solid colors.
This advertisement is a bad examples of syntactical guidelines that doesn't produce a message to the user. From what i understand from this visual message, the message says that do what you need to do whenever you need to do it, such as peeing on the wall. I also see that the boy is only wearing shorts and nothing else, which may indicate to me that this has to do with people (in general) that can't afford much. The walls appear to be dirty which makes me think, as a viewer, that this wall is somewhere in the ghetto or low-income community (and the kid adds on to that as well since he does not have shoes or a shirt on). It does not make sense of what its meaning is but people would recognize the nike logo. The perception of this advertisement could be misinterpreted or could be read wrong. The stress is mainly on the boy peeing on the wall and the nike logo that is on the wall. Basing on the direction the little boy is facing, where his hands are and where the dog is looking, he looks like he is peeing.
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