Monday, June 27, 2011

Motion Graphic Design



This visual image demonstrates the example of how the basic element LINE is active in motion graphic designing. As Dondis mentions in the book, a line "could also be defined as a dot in motion", which in this case is applicable for motion graphics (42). By utilizing the dot and the line, the designers are able to create a three dimensional model before adding any other feature to the product. With creating the three dimensional graphics, the line builds on dots/points to define the surface units of the 3D object of the face. The line, as Dondis puts it, is the "essential tool of previsualization, the means for presenting in palpable form that which does not exist yet, except in the imagination"(43). This can be useful for designers to plan out what they want to do for their design to see if it works for them. In other words, it is very useful to the visual process for the motion graphic designers. The lines also serve as defining the contours of the image, which in this case would define the face. In other words, the sequence of the lines ultimately arrives at the design of the face and the facial expression as well. With just points and lines depth of this visual image, the movement and tone of the product can be viewed by the user or designer before adding any color. The points and lines would no longer be active once texture is applied.



This image illustrates the basic element of MOVEMENT in motion graphic designing. Because the viewers derive from our complete experience of movement in life, the viewer can visualize this image jumping  over the prickly turtle. This image is used implicitly in designing how this object of a person is "read" and seen with the viewer's eye movement. As Dondis states in the book, this "implied action is projected into static visual information both psychologically and kinesthetically" (64). The object, that looks like a person, is a miracle of representing movement. The basic elements are the irreducible components of the visual media and also the motion graphic design. As Dondis states in the book, they "have the dramatic potential for carrying information with simple directness and ease, messages that are effortlessly understandable to anyone who can see" (66). In this picture, the viewer can understand that the person is using the motion of jumping due to the experience one has of jumping over something. The arms are at the position that many people can recognize is how we put them for jumping and also the legs are in the position of jumping as well. The person is above the ground and is in the air like the person is headed to the other side. The dots, lines,  and shapes are still active even under the color and the movement of the visual image.


 This image, to the left, is an example of the basic element of SHAPE in motion graphic designing. The main shape that viewers will notice is the shape of a square. The red shape int the mid left quadrant is made up of squares, which can be visually seen by the viewers which is also catches the viewer's attention. This image is straight forward, simple, yet sull with the colors that was used. Like Dondis states in the book, the "square has associated to it dullness, honesty, straightness, and workmanlike meaning" (44). The shape corresponds to the title with the word "grid", making the grid effect on the cover. Along with this grid effect, it also creates another element which is identified as lines. The shape, color, lines and dots are active in this visual image to present the cover of the book called "Making and Breaking the Grid".

Friday, June 24, 2011

Syntactical Guidelines



This advertisement is one example of having syntactical guidelines in relation to the work and to the user. This advertisement features the new ipod to the users and it has good syntactical guidelines due to the appealing attraction of the advertisement to target users. This is one way an owner can picture themselves having an ipod and how it may look to others. The overall basic structure character of the advertisement is relating to the targeted user. The advertisement shows sharpening by having the character in the middle as the center of attention and also the ipod as well. The color helps the attraction of the viewer because of the two contrasting colors that can catch a person's attention. It also defines the contours of the person and also the borders of the orange background. The viewer will be able to locate the ipod right away due to the stress of the white color against two dark solid colors.




This advertisement is a bad examples of syntactical guidelines that doesn't produce a message to the user. From what i understand from this visual message, the message says that do what you need to do whenever you need to do it, such as peeing on the wall. I also see that the boy is only wearing shorts and nothing else, which  may indicate to me that this has to do with people (in general) that can't afford much. The walls appear to be dirty which makes me think, as a viewer, that this wall is somewhere in the ghetto or low-income community (and the kid adds on to that as well since he does not have shoes or a shirt on). It does not make sense of what its meaning is but people would recognize the nike logo. The perception of this advertisement could be misinterpreted or could be read wrong. The stress is mainly on the boy peeing on the wall and the nike logo that is on the wall. Basing on the direction the little boy is facing, where his hands are and where the dog is looking, he looks like he is peeing.