Motion Graphic Design

This visual image demonstrates the example of how the basic element LINE is active in motion graphic designing. As Dondis mentions in the book, a line "could also be defined as a dot in motion", which in this case is applicable for motion graphics (42). By utilizing the dot and the line, the designers are able to create a three dimensional model before adding any other feature to the product. With creating the three dimensional graphics, the line builds on dots/points to define the surface units of the 3D object of the face. The line, as Dondis puts it, is the "essential tool of previsualization, the means for presenting in palpable form that which does not exist yet, except in the imagination"(43). This can be useful for designers to plan out what they want to do for their design to see if it works for them. In other words, it is very useful to the visual process for the motion graphic designers. The lines also serve as defining the contours of the image, which in this case would define the face. In other words, the sequence of the lines ultimately arrives at the design of the face and the facial expression as well. With just points and lines depth of this visual image, the movement and tone of the product can be viewed by the user or designer before adding any color. The points and lines would no longer be active once texture is applied.



This image illustrates the basic element of MOVEMENT in motion graphic designing. Because the viewers derive from our complete experience of movement in life, the viewer can visualize this image jumping  over the prickly turtle. This image is used implicitly in designing how this object of a person is "read" and seen with the viewer's eye movement. As Dondis states in the book, this "implied action is projected into static visual information both psychologically and kinesthetically" (64). The object, that looks like a person, is a miracle of representing movement. The basic elements are the irreducible components of the visual media and also the motion graphic design. As Dondis states in the book, they "have the dramatic potential for carrying information with simple directness and ease, messages that are effortlessly understandable to anyone who can see" (66). In this picture, the viewer can understand that the person is using the motion of jumping due to the experience one has of jumping over something. The arms are at the position that many people can recognize is how we put them for jumping and also the legs are in the position of jumping as well. The person is above the ground and is in the air like the person is headed to the other side. The dots, lines,  and shapes are still active even under the color and the movement of the visual image.


 This image, to the left, is an example of the basic element of SHAPE in motion graphic designing. The main shape that viewers will notice is the shape of a square. The red shape int the mid left quadrant is made up of squares, which can be visually seen by the viewers which is also catches the viewer's attention. This image is straight forward, simple, yet sull with the colors that was used. Like Dondis states in the book, the "square has associated to it dullness, honesty, straightness, and workmanlike meaning" (44). The shape corresponds to the title with the word "grid", making the grid effect on the cover. Along with this grid effect, it also creates another element which is identified as lines. The shape, color, lines and dots are active in this visual image to present the cover of the book called "Making and Breaking the Grid".